In photography, the Rule of Thirds is a well-known guideline which places the subject of the image in the left or right third of the frame, leaving the rest of the picture more open which can lead to more compelling shots. To us however, it means something entirely different. We believe that while two people may have a great idea, it takes that third person to view things in a different light, to inject that opposing force which required to push the idea in a brand new direction.